Why Add a Logo to Your QR Code?

A branded QR code is instantly recognisable and builds trust. Users are more likely to scan a code that displays a familiar logo than a plain black-and-white pattern. Studies show that branded QR codes can increase scan rates by up to 30%.

How Error Correction Makes It Possible

QR codes have built-in redundancy called error correction. There are four levels:

| Level | Recovery | Best For | |-------|----------|----------| | L | 7% | Maximum data density | | M | 15% | General use | | Q | 25% | Light branding | | H | 30% | Logo overlay |

QrGenerate uses Level H by default, which allows up to 30% of the code to be covered while remaining fully scannable. This is why your logo can sit in the centre without breaking the code.

Step-by-Step

  1. Go to QrGenerate.net and enter your URL.
  2. Click Upload Logo and select your image (PNG or JPG).
  3. Optionally change the QR colour and background to match your brand.
  4. Click Generate QR Code.
  5. Test with your phone camera before downloading.

Logo Design Tips

  • Use a square logo — it sits best in the centre of the QR code.
  • Keep it small — the logo should cover no more than 20-25% of the QR area.
  • Use a solid background — QrGenerate automatically adds a background behind your logo for contrast.
  • Avoid transparency issues — if your logo has a transparent background, the QR pattern may show through. Use a PNG with a white or coloured background.
  • High contrast — ensure your logo contrasts well with the QR code colours.

Common Mistakes

  • Using a logo that is too large, causing scan failures.
  • Using low error correction (Level L or M) with a logo overlay.
  • Not testing the final QR code on multiple devices before printing.
  • Using a dark logo on a dark QR code — lack of contrast confuses scanners.

Real-World Examples

  • Restaurant menus: A food emoji or restaurant logo makes the code approachable.
  • Business cards: Your company logo in the QR code reinforces brand identity.
  • Event tickets: The event logo helps attendees identify the correct code to scan.